Jordan Brand

The Kaboom Room

The world’s first power measuring court. The harder the dunk, the bigger the boom. Welcome to The Kaboom Room. Powered by the Jordan Super.Fly 4.

GENESIS

Born To Move

Two lines. One balance. This is the redesigned 2022 Genesis G70. It's refreshingly raw. And unreservedly refined.

NIKE

Force of Nature

How do you get consumers to trial the new Nike Free running shoes on the most beautiful roads in the world without leaving Niketown? You bring the roads to them. Content captured on three continents was paired with a massive (seriously, massive) LED screen for a treadmill class unlike any other. Daily classes booked up in just six minutes. And runners were rewarded with a transcendent, immersive run led by Nike running coaches.

Breathwork

New Book. Subject: Breathwork meditation. Mission: A more creative, more oxygenated, more peaceful world.

Published by Chronicle Books. Illustrated by the amazing Eric Nyquist. Written by me. May 2020.

STONE 💎

I conceived and created this iPhone app. The app has been featured in W Magazine, The Financial Times, and Quartzy. Last time I checked, we had about 500,000 installs. And I have on good authority that at least 1/2 of the members of Daft Punk love it.

Slang

For the launch of Slang—a mobile sneaker marketplace—I got to conceive and create this banging brand film. Assets were chopped and screwed and pushed to a very successful install-grabbing social campaign. For this reformed sneaker head, a feature in High Snobiety was a major plus.

Nike

The Perfect Kick

Nike’s most advanced football boot to-date, the T90 Laser, required an ambitious interactive presentation that would capture the imagination of media-savvy, football-crazy teens across the world. Employing an aggressive color palette of yellow, black, and white, Framfab created a product experience unlike any attempted before. Six Weisscam digital video cameras shooting at 950 frames per second demonstrated the raw physicality and artistry that goes into every precision strike.

Lexus

IS Launch

Spending two years at Team One as an Associate Creative Director, I had the amazing opportunity to work with my buddy Ryan DiDonato on some stylish and provocative Lexus work. From broadcast to print to NYFW, it was a joy to bring together talents from the worlds of music, fashion, and film to make Lexus, like, cool.

Häagen-dazs

Secrets of the House

This fully integrated campaign featured a series of 12 online videos, print, and social media posts. Shot with acclaimed photographer, Rankin, the work featured fashion, bold ice cream creations, and highlighted core Haagen-Dazs values on a variety of online and real world platforms.

 NIKE

Nike iD

Social campaign to highlight Nike iD personalization feature.

 MASTERCLASS

How to Be A Boss

I helped my friends at Observatory LA with copy for this first-ever brand campaign for Masterclass, featuring "the boss," Anna Wintour.