Nike

The Perfect Kick

Nike’s most advanced football boot to-date, the T90 Laser, required an ambitious interactive presentation that would capture the imagination of media-savvy, football-crazy teens across the world. Employing an aggressive color palette of yellow, black, and white, Framfab created a product experience unlike any attempted before. Six Weisscam digital video cameras shooting at 950 frames per second demonstrated the raw physicality and artistry that goes into every precision strike.